Guests are starting to ask ChatGPT where to stay. Akkrev makes sure AI recommends you, gets your details right, and books you direct.
AI assistants now plan trips.
Travellers ask ChatGPT for a shortlist before they open a booking site.
AI traffic to hotel websites grew almost 200% in 2026.
From March to August. The UK grew fastest, up 287%.
Agents will book where they can.
Sites an agent can't read or reach get skipped.
Sources:Net Affinity and Smarthotel AI Barometer, September 2026; Meta's Muse booking agent launch, September 2026.
When AI can't read your site, it guesses from old listings and sends guests to the big booking sites. Same question, before and after Akkrev:
Guest: Boutique hotel in Edinburgh with parking?
The Canny Hen in the New Town is a cosy boutique option with free on-site parking. Rooms are around £95 a night.
You can book it on a major booking site.
Guest: Boutique hotel in Edinburgh with parking?
The Canny Hen is a 24-room boutique hotel in the New Town. It has private parking for £18 a night (book ahead), and rooms from £145 tonight.
Book direct with The Canny Hen
5 working days
We ask ChatGPT, Gemini, Copilot, Perplexity and Claude about your hotel the way guests do, check every fact, test whether AI crawlers can read your site, and try to reach your booking engine as an agent.
2 to 4 weeks
We add structured data, AI-readable pages and crawler rules, correct your key pages and listings, and give agents deep links into your booking engine.
Monthly
We track what AI says about you, measure AI referral traffic and direct bookings, and keep you current as agent protocols change.
Fixed prices in GBP, excluding VAT. Start with the audit and we credit it against Agent-Ready Setup.
See what AI tells guests about your hotel, and what it gets wrong.
£750one-off
Credited in full against Agent-Ready Setup.
Make your hotel easy for AI to read, trust and book.
from£3,000one-off
Keep AI answers accurate and see what they earn you.
from£300per month
We only work with independent hotels, B&Bs, aparthotels and serviced apartments. We know rate plans, booking engines and OTAs.
We build agents ourselves, so we test your hotel the way an agent reads, compares and books.
Your audit lands in 5 working days. Most fixes ship within a month.
Let AI crawlers read your site, publish your facts as structured data, keep them identical across your website and listings, answer guests' common questions on your own pages, and give agents a direct link into your booking engine. Our free guide walks through each step. Read the guide.
No. SEO ranks you in a list of links. AI assistants give one answer, so they need facts they trust and pages they can read. We fix what AI says about you, make sure it's correct, and make sure an agent can book you directly. It also strengthens your SEO.
Usually not. We work with your current booking engine and add deep links and structured data around it. If your engine blocks agents, the audit shows it and we explain your options.
ChatGPT, Google Gemini and AI Overviews, Microsoft Copilot, Perplexity, Claude and Grok: the AI assistants guests use most in the UK and US. We also prepare you for personal agents that book on a guest's behalf, such as Meta's Muse and Instinct.
The audit takes 5 working days. Agent-Ready Setup takes 2 to 4 weeks. Monitoring runs monthly after that.
It is growing fast. AI traffic to hotel websites rises every month, and every major AI company is now building agents that book for people. Hotels that AI can read and trust today are the ones it recommends tomorrow. We start with what pays now, accurate AI answers and more direct bookings, so you are ready when agent booking becomes the normal way to book.
Tell us your hotel. We'll show you what ChatGPT, Gemini, Copilot and Perplexity say about it, and what they get wrong.
Prefer to talk? Book a call.
